Sam Schechter | schechter.ca

Professional Writing Today

A Functional Approach

Professional Writing Today: A Functional Approach provides clear, accessible guidance for writing in today’s professional workplaces. This book is ideal for students at the beginning of their careers and entry-level employees looking to move to the next level.

Public Speaking for Today’s Audiences

Public Speaking for Today’s Audiences explains the process and craft of creating and delivering impactful speeches, both for in-person and digital audiences. This book is ideal for students and professionals looking to build skill and confidence in their current and future professions.

Public Relations

From Strategy to Action

This OER guides students through the process and practice of engaging in the world of public relations. The book teaches audience analysis, campaign planning, strategy, tactics, message development, and media relations for the PR practitioners of today and the future.

Public Relations Case Studies

Strategies & Actions

Public Relations Case Studies: Strategies & Actions provides students with real-world PR case studies. The case studies explore PR dilemmas and campaigns in a variety of sectors and circumstances. The book offers learning opportunities about audience analysis, campaign planning, strategy, tactics, message development, media relations, and crisis communications for the PR practitioners of today and the future.

Social Media
& Reputation Management

This OER textbook provides a tactical framework for how social media managers can construct, propagate, and defend an organization’s online identity and voice. Social Media & Reputation Management explores social media properties, audience analysis and archetypes, style guides, content creation, proactive and reactive communication, portfolio development, and ongoing social media management.